Cookie Policy
Last updated: September 2026
1. About This Cookie Policy
This Cookie Policy explains how Lift Edge Ltd trading as LiftEdge uses cookies and similar technologies on:
It should be read alongside our Privacy Policy, which explains how we use and protect personal information.
Company: Lift Edge Ltd trading as LiftEdge
Company Number: 16766932
Registered in: England and Wales
Registered Office: 128 City Road, London, England, EC1V 2NX
ICO Registration: ZC183642
Email: info@liftedgeltd.co.uk
2. What Are Cookies and Similar Technologies?
Cookies are small files or pieces of information stored on your computer, phone or other device when you visit a website.
Websites may also use similar technologies, including browser local storage, which can store information about preferences or choices.
UK rules relating to cookies also apply to similar technologies that store information on, or access information from, a visitor’s device.
3. How LiftEdge Uses Cookies and Similar Technologies
LiftEdge uses two main types of technology:
Essential technologies that are necessary for the website and cookie-consent system to operate correctly.
Optional technologies that are only activated where you have given consent.
Optional technologies are not loaded before consent is provided.
4. Essential Website Technologies
Our website is hosted and operated using Webador.
Webador uses technical cookies that are necessary for the website to operate correctly.
These may include:
JWSESSION
A temporary session cookie used to help the website function correctly.
It normally expires when you close your browser.
JwStickySession
A technical Webador cookie associated with website functionality.
JwUnsafe
A technical cookie used by Webador to support website-owner and platform functionality.
Other strictly necessary technical identifiers may also be used by Webador where required for security, website operation or service delivery.
These technologies are considered necessary for the operation of the website and are not dependent on optional cookie consent.
5. Cookie Consent Management – CCM19
LiftEdge uses CCM19 to manage cookie and technology preferences.
CCM19 stores information about the choices you make so that the website can remember whether you have accepted or rejected optional technologies.
This includes a browser local-storage entry known as:
ccm_consent
This consent information may be retained for approximately 12 months, after which you may be asked to make your choices again.
CCM19 is considered technically necessary because it enables us to record and respect your privacy choices.
6. AI Receptionist – Ellie
LiftEdge uses an optional AI voice receptionist known as Ellie.
Ellie uses conversational AI technology supplied through ElevenLabs as part of the Reception Genie service used by LiftEdge.
The ElevenLabs integration is classified as an optional technology on our website.
It is not loaded unless you give consent through the LiftEdge cookie-consent banner.
If you choose Reject all, the Ellie website widget will remain disabled.
If you choose Accept all, the ElevenLabs integration will be activated and the Start a call facility will become available.
When activated, ElevenLabs may use cookies, browser storage or similar technologies necessary to provide the conversational service.
Use of Ellie may also involve the processing of technical information, voice/audio information, conversation content and information you voluntarily provide during an enquiry.
Further information about how personal information associated with Ellie is processed is available in our Privacy Policy.
7. Categories of Technologies Used
Strictly Necessary
These technologies are required for the website, security and consent-management system to function.
They include technologies used by:
- Webador
- CCM19
They cannot normally be disabled through our consent banner because the website requires them to operate correctly.
Optional / Functional Technologies
These provide additional functionality but are not required to browse the LiftEdge website.
Currently this includes:
- ElevenLabs AI Receptionist – Ellie
This integration requires your consent before it is activated.
8. Your Cookie Choices
When you first visit the LiftEdge website, you will be shown a cookie-consent banner.
You can choose:
Reject all – optional technologies will remain disabled.
Settings – allows you to review your available choices.
Accept all – permits optional technologies such as Ellie to operate.
Rejecting optional technologies will not prevent you from accessing the main LiftEdge website.
9. Changing or Withdrawing Consent
You can change your cookie preferences at any time.
A small cookie/settings icon is available on the website which allows you to reopen the consent controls and change your choices.
Withdrawing consent will prevent optional technologies from being used on future page loads, subject to any information already lawfully processed before consent was withdrawn.
You can also delete cookies and local-storage information through your browser settings.
10. Third-Party Services
LiftEdge uses third-party providers to operate its website and associated services.
Relevant providers currently include:
Webador – website hosting and operation.
CCM19 – cookie and consent management.
ElevenLabs / Reception Genie – AI receptionist functionality.
These providers may process information in accordance with their own privacy and security arrangements.
Our Privacy Policy contains further information about third-party processing and international data transfers.
11. Browser Controls
Most web browsers allow you to view, delete or block cookies and other stored website information.
Blocking all browser storage may affect the operation of some website features.
For LiftEdge, the preferred method of controlling optional technologies is through the consent banner and cookie-settings control provided on the website.
12. Changes to This Cookie Policy
We may update this Cookie Policy where:
- our website technology changes;
- new third-party services are introduced;
- existing services are removed;
- legal or regulatory requirements change.
The latest version will always be published on the LiftEdge website with the date of the most recent update.
13. Contact Us
If you have any questions about our use of cookies or similar technologies, contact:
Lift Edge Ltd trading as LiftEdge
Company No. 16766932
Registered Office: 128 City Road, London, England, EC1V 2NX
ICO Registration: ZC183642
Email: info@liftedgeltd.co.uk