Privacy Policy
Last updated: September 2026
1. Who We Are
Lift Edge Ltd trading as LiftEdge is committed to protecting your privacy and handling personal information responsibly and securely.
Lift Edge Ltd is the data controller for personal information covered by this Privacy Policy.
Company: Lift Edge Ltd trading as LiftEdge
Company Number: 16766932
Registered in: England and Wales
Registered Office: 128 City Road, London, England, EC1V 2NX
ICO Registration: ZC183642
Email: info@liftedgeltd.co.uk
This Privacy Policy explains how we collect, use, store and protect personal information relating to website visitors, prospective customers, customers, training candidates and other individuals who interact with LiftEdge.
2. Personal Information We Collect
Depending on how you interact with LiftEdge, we may collect information including your name, telephone number, email address, employer or company name, job role and business contact details.
For training and assessment services, we may also collect candidate details, previous training or qualification information, equipment categories, course or assessment records, theory and practical assessment results, certificate details and related correspondence.
We may collect quotation, booking, invoicing and payment information necessary to operate the business and maintain appropriate financial records.
Where you contact LiftEdge through telephone, email, website enquiry facilities or our AI receptionist, we may retain details of your enquiry and communications.
Technical information may also be collected when you visit our website, including information such as IP address, browser type, device information and website usage information where applicable.
We do not normally require special-category personal information. If information concerning health, accessibility or similar matters is provided because it is genuinely necessary for safe participation in training or assessment, we will only use it where there is an appropriate lawful basis and will limit its use to what is necessary.
3. Where We Obtain Personal Information
Most personal information is provided directly by you.
We may also receive information from your employer or another organisation arranging training or assessment on your behalf. This may include your name, role, previous training information and details necessary to arrange or record training.
We may also receive information through our website, email, telephone enquiries, our AI receptionist and legitimate business correspondence.
Where appropriate, limited information may be obtained from publicly available business sources.
4. How We Use Personal Information
We use personal information to respond to enquiries, prepare quotations, arrange and deliver training and assessment, maintain training and certification records, communicate with customers and candidates, issue certificates and other documentation, manage invoicing and payments, deal with complaints or queries, maintain business and accounting records, comply with legal obligations and protect the legitimate interests of LiftEdge and its customers.
We may also use business contact details to maintain relationships with existing or prospective business customers and to provide information about relevant LiftEdge services where permitted by law.
We do not sell personal information.
5. Our Lawful Bases for Processing
Depending on the circumstances, LiftEdge relies on one or more lawful bases under UK data protection law.
Contract: Where processing is necessary to provide services you or your organisation have requested, arrange bookings, deliver training or assessment, issue documentation or manage payment.
Legitimate interests: Where processing is necessary for the reasonable operation of LiftEdge, including managing business enquiries, maintaining appropriate training and assessment records, protecting the business, communicating with business customers and improving our services, provided those interests do not override your rights and freedoms.
Legal obligation: Where information must be processed or retained to meet legal, regulatory, taxation, accounting or other statutory obligations.
Consent: Where we specifically ask for your permission, including certain marketing activities, photographs, testimonials or other optional uses of personal information.
Where we rely on consent, you may withdraw that consent at any time.
6. Training and Assessment Records
LiftEdge maintains appropriate records to demonstrate training and assessment undertaken.
These records may include candidate names, employer details, equipment categories, course dates, previous training information where relevant, theory and practical assessment results, instructor records and certificate information.
Training records are used to provide evidence of training or assessment, respond to certificate enquiries, support customers in maintaining appropriate workplace training records and protect the legitimate interests of LiftEdge and its customers.
A training certificate confirms training or assessment undertaken at a particular point in time. Employers remain responsible for operator authorisation, workplace familiarisation, supervision and ongoing competence.
7. AI Receptionist – Ellie
LiftEdge uses an AI-assisted receptionist known as Ellie, provided through Reception Genie, operated by Otterco Ltd.
Ellie may handle telephone or website enquiries and collect information such as your name, company name, telephone number, email address, equipment or training requirements, number of operators, location, timeframe and relevant previous experience.
Calls handled through the AI receptionist may be recorded, transcribed and summarised.
For personal information relating to LiftEdge callers and enquiries, Lift Edge Ltd is the data controller and Reception Genie/Otterco Ltd acts as a data processor when processing caller information on our behalf.
Reception Genie uses specialist technology and service providers to deliver its AI receptionist service. This may involve voice technology, telecommunications, hosting and other technology providers.
Reception Genie currently states that call recordings and transcripts may be retained for up to 2 years (730 days) by default, and call summaries may also be retained for up to two years.
Information obtained through Ellie may also be retained by LiftEdge separately as part of an enquiry, booking or customer record where necessary.
Ellie is used to assist with enquiries. It does not make final decisions about operator competence, certification, pricing or whether LiftEdge will accept or confirm a booking. These decisions remain with LiftEdge.
Where calls are recorded or transcribed, callers will be provided with appropriate information about that processing.
8. Website and Cookies
Our website may use cookies and similar technologies for essential website operation, security, preferences and, where applicable, analytics or other optional functionality.
Where consent is required for non-essential cookies or similar technologies, these should not be used until the appropriate consent has been obtained.
Further information is available in the LiftEdge Cookie Policy.
9. Who We Share Information With
We only share personal information where necessary and appropriate.
This may include website and IT service providers, email and communications providers, Reception Genie/Otterco Ltd and its relevant subprocessors, accounting or payment providers, professional advisers, insurers, subcontracted instructors where necessary, and government, regulatory or law-enforcement bodies where required by law.
Where LiftEdge uses another organisation to process personal information on its behalf, we take reasonable steps to ensure appropriate data-protection arrangements are in place.
Where an employer or organisation has arranged training for a candidate, relevant training results, assessment outcomes and certification information may be provided to that organisation.
10. International Data Transfers
Some technology providers used by LiftEdge or by our service providers may process information outside the United Kingdom.
Where personal information is transferred internationally, appropriate safeguards are used where required by UK data protection law. These may include UK adequacy regulations or approved contractual safeguards such as the UK International Data Transfer Agreement or other legally recognised transfer mechanisms.
Reception Genie states that some of its technology providers operate outside the UK and that it uses appropriate international transfer safeguards for such processing.
11. How Long We Keep Personal Information
We do not keep personal information indefinitely.
General enquiries that do not result in a booking will normally be retained for up to 12 months after the last meaningful contact, unless there is a legitimate reason to retain them for longer.
Customer contracts, quotations, invoices, payment records and associated business correspondence will normally be retained for up to 6 years where necessary for accounting, taxation, contractual or legal purposes.
Training, assessment and certification records will normally be retained for a period appropriate to the purpose of verifying training and protecting the interests of candidates, customers and LiftEdge. As a general rule, relevant records may be retained for up to 6 years, unless a longer period is reasonably required because of contractual, legal, insurance, certification or dispute-related requirements.
AI call recordings and transcripts processed through Reception Genie may be retained by that provider for up to 2 years under its current default retention arrangements.
Complaint, incident or dispute records may be retained for as long as necessary to investigate and resolve the matter and to deal with any subsequent legal or insurance requirements.
Marketing preferences may be retained for as long as necessary to respect your preferences, including maintaining a limited suppression record where necessary to ensure that someone who has opted out is not contacted again.
Information will be securely deleted or anonymised when it is no longer reasonably required.
12. Marketing
LiftEdge may occasionally contact existing or prospective business customers about relevant services where permitted by law.
You can ask us to stop sending marketing communications at any time.
You have the right to object at any time to the use of your personal information for direct marketing purposes.
Where marketing relies on consent, you may withdraw that consent at any time.
13. Photography, Testimonials and Social Media
LiftEdge may occasionally use photographs, video, testimonials or other promotional material relating to training activities.
Where an identifiable individual is featured and consent is required, LiftEdge will obtain appropriate permission before using the material for marketing purposes.
Permission may be withdrawn for future use by contacting LiftEdge, although this may not always allow us to remove material that has already been lawfully printed, published or distributed.
14. Security
LiftEdge takes reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Access to business information is limited to those who require it for legitimate business purposes, and we use reputable service providers where appropriate.
However, no internet, telephone or electronic storage system can be guaranteed to be completely secure.
15. Your Data Protection Rights
Depending on the circumstances and the lawful basis involved, you may have the right to request access to personal information we hold about you, ask for inaccurate information to be corrected, request deletion of information, request restriction of processing, object to certain processing and request transfer of information where the right to data portability applies.
Where processing is based on consent, you can withdraw your consent at any time.
You also have the right to object at any time to processing carried out for direct marketing.
Some rights are subject to legal exceptions, and LiftEdge may need to retain certain information even where deletion has been requested.
To exercise a data protection right, contact:
We may need to verify your identity before responding to a request.
16. Complaints
If you have concerns about how LiftEdge has handled your personal information, please contact us first so that we have an opportunity to investigate.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data-protection regulator:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
17. Automated Decision-Making
LiftEdge does not currently use automated systems to make legally significant or similarly significant decisions about individuals without appropriate human involvement.
Our AI receptionist is used to assist with enquiries and information gathering. Final decisions relating to training, assessment, operator competence, certification, quotations and bookings are made by LiftEdge.
18. Changes to This Privacy Policy
We may update this Privacy Policy where our services, technology, legal obligations or data-processing arrangements change.
The latest version will be published on the LiftEdge website together with the date it was last updated.
19. Contact Us
For privacy questions, requests or concerns, contact:
Lift Edge Ltd trading as LiftEdge
Company No. 16766932
Registered Office: 128 City Road, London, England, EC1V 2NX
ICO Registration: ZC183642
Email: info@liftedgeltd.co.uk